When your work takes you to Spain, a country known for its vibrant culture, rich history, and dynamic business environment, you’re in for an experience that’s as rewarding as it is unique. Whether you're headed to the bustling streets of Madrid or the cosmopolitan vibe of Barcelona, Spain has much to offer business travellers.
To help ensure your trip is both productive and enjoyable, we’ve put together this handy guide to Spanish business culture, etiquette, and practical travel tips.
Spain As A Business Destination
Spain is a major player in the European economy, with Madrid and Barcelona acting as its primary business hubs. Madrid, the capital, is home to many multinational companies, while Barcelona is a global leader in innovation and technology.
The country’s strategic location between Europe and Africa makes it a gateway for trade and business, attracting professionals from all over the world. With a reputation for warm hospitality and excellent infrastructure, Spain continues to grow as a popular destination for business travellers.
Cultural Norms And Etiquette
When it comes to business in Spain, understanding the local culture can make all the difference. Here are a few important things to know before you go:
- Greetings and introductions: Handshakes are the standard form of greeting in business settings, but they tend to be a bit longer and more personal than in other countries. Address people formally using titles such as "Señor" or "Señora" until invited to use their first names.
- Punctuality: While social settings in Spain can be more relaxed with time, punctuality in business is expected. Arriving on time for meetings shows respect for your colleagues’ schedules.
- Personal space: Spaniards may stand closer during conversations than you're used to. This is a sign of engagement, not an invasion of personal space.
- Body language: Avoid excessive hand gestures or pointing, as this may be perceived as rude. Reading non-verbal cues, such as facial expressions or pauses in conversation, is important in understanding the dynamics of a meeting.
Business Meeting Etiquette
Spanish business culture balances professionalism with relationship-building. Here are a few things to bear in mind when it comes to dotting your i’s and crossing your t’s:
- Business attire: Formal attire is the norm for business meetings. Men typically wear suits and ties, while women wear business suits or dresses. It's always safer to be slightly overdressed than underdressed for meetings or networking events.
- Business hours: Working hours in Spain are typically from 9:00 am to 6:00 pm, but the famous siesta is still observed in some regions and businesses. This break, usually between 2:00 pm and 4:00 pm, is when people step away for lunch or rest, so plan meetings around this.
- Negotiation style: Spanish businesspeople appreciate personal relationships, so don’t be surprised if a meeting begins with a casual conversation. Negotiations may unfold slowly, as building trust is often just as important as the deal itself.
- Gift-giving: Gift-giving is not a typical practice in business settings in Spain. If you wish to bring a gift, make it something modest and thoughtful, such as a branded item from your company or a quality local product from your country.
Language Considerations
While many business professionals in Spain speak English, especially in large cities, it's always a good idea to know a few basic Spanish phrases. Saying "gracias" (thank you) or "Buenos días" (good morning) can go a long way in establishing rapport. If you’re dealing with clients or partners in more rural areas, consider hiring a translator.
TOP TIP! Download Duolingo, Babbel, or Memrise before you go and get yourself sorted with a few Spanish phrases. It always delights locals when you try your hand at their language.
Dining And Networking
In Spain, business relationships are often nurtured over meals. Here are a few insider insights that will stand you in good stead when you dine with Spanish contemporaries during your travels
- Business lunches/dinners: Mealtime is seen as an opportunity to strengthen personal relationships. Lunch is typically the largest meal of the day, and it can last several hours. Don’t rush through it - embrace the tradition of sobremesa, the time spent chatting at the table after the meal is finished.
- Networking: Spaniards enjoy socialising, and networking is often informal. Don’t hesitate to attend after-work gatherings, as these provide a more relaxed atmosphere for building connections.
Travel And Logistics
Navigating Spain is a breeze with its modern transport systems and business-friendly infrastructure. Keep the following in mind when you book your travels
- Best airports for business travel: Madrid-Barajas and Barcelona-El Prat are the two largest international airports, with quick access to the city centres via metro or taxi.
- Public transport: Spain has an efficient metro system in both Madrid and Barcelona, while taxis and ride-sharing apps like Cabify are also widely available. In smaller cities, buses are the most common form of public transport.
- Accommodation recommendations: Business travellers typically prefer staying in well-located hotels or serviced apartments that offer amenities such as meeting rooms, high-speed internet, and convenient access to business districts. This includes destinations like The Principal Madrid and Hotel Villa Magna in Madrid, and Majestic Hotel & Spa and Hilton Diagonal Mar in Barcelona.
Final Tips From The Insiders
Embrace the slower pace of life in Spain, while keeping professionalism at the forefront. Spaniards know how to balance work and leisure, and this balance can lead to more meaningful business relationships. To keep organised so you can enjoy your downtime, here are a few apps to download:
- ElTenedor (The Fork): Perfect for finding and booking restaurants, ElTenedor offers reviews, ratings, and often discounts at local eateries.
- Renfe: The official app for Spain's national rail service, Renfe allows you to book and manage train tickets for travel between cities and regions.
- Cabify: A popular ride-sharing app in Spain, Cabify offers a reliable alternative to traditional taxis, with easy payment options and an English interface.
Whether you're sealing deals in Madrid or networking in Barcelona, Spain is a country that combines business with pleasure in a way that will leave a lasting impression. Make the most of your trip by being prepared and open to the unique customs and rhythms of this incredible destination. Safe travels and ¡buena suerte!
